Netset invests in Norway

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Published 22 Aug 2023

Netset invests in Norway

Kine Krokan Aasen takes over as Norwegian country manager

With rising demand for Netset’s B2B products, the e-commerce company is now focusing on Norway. Kine Krokan Aasen has been appointed as the CEO for Norway to lead this expansion.

Based in Malmö, Netset is currently the market leader in the Nordic region with its B2B e-commerce solutions, catering to distributors and resellers within the IT and telecommunications sector. With over 600+ solutions in operation across Europe and offices in Denmark, France, and the United Kingdom, the focus is now on accelerating Nordic growth as Netset ventures into the Norwegian market.

Do you want to learn more about Netset's expansion? Read about our client Atea and their use of Nettailer here.

“2022 was an all-time high in all aspects, where we also welcomed both new employees and customers. Our goal for 2023 has been to continue our expansion, and an important step in this journey is to establish Netset in the Norwegian market, where we’ve noticed high demand for our products. To lead this initiative, we are very pleased to appoint Kine Krokan Aasen as our new Norway CEO, who will be responsible for both the existing and the growing customer base in Norway”, says Jens Rosberg, CEO of Netset.

Kine Krokan Aasen brings extensive industry experience and comes most recently from the role of eCommerce Manager Nordics at TD SYNNEX.

“Kine comes with an impressive track record and a broad network within the industry. We have previously worked with her as a business partner, so she has a good understanding of Netset and our business. Her experience, drive, and expertise will be crucial as we embark on this exciting journey”, says Jens Rosberg.

Kine Krokan Aasen is enthusiastic about the new position and comments: “I am very excited about the opportunity to lead Netset’s venture into the Norwegian market. There is significant potential for growth here in Norway, and I am confident that several new customers will discover the value of Netset and our offering”. In her new position, Kine Krokan Aasen will be responsible for the establishment strategy, identifying new business opportunities and strengthening existing relationships. “It will be very exciting to initiate campaigns targeting the segments that we see will benefit from Netset’s products and solutions. I am also looking forward to developing the relationship with our existing customers and strengthening our network with Norwegian distributors”, concludes Kine Krokan Aasen.



Contact information:

Country manager: Kine Aasen, +47 980 77 357,

CEO: Sam Aston, +46 733 77 61 60,

Head of International Sales: Jens Rosberg, +46 733 91 91 00,


Refresh your memory about Netset's plans for 2023 in our blog post here.