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Published 16 Jan 2025

Netset Grows Customer Base by 36% Despite Market Challenges

In recent years, Netset has experienced strong growth, and 2024 was no exception. A 36% increase in new customers demonstrates that Netset’s solutions meet the needs of IT and telecom resellers in a challenging market.

In recent years, Netset has experienced strong growth, and 2024 was no exception. A 36% increase in new customers demonstrates that Netset’s solutions meet the needs of IT and telecom resellers in a challenging market.

As the leading provider of B2B e-commerce solutions in the Nordic region, Netset supports distributors and resellers in the IT and telecom sectors. Recent years have been marked by significant growth and expansion into new markets. In 2024, the company reached an all-time high in new customer agreements—a 36% increase compared to the previous year.

“This growth is a clear indication that, in tough times, businesses increasingly seek out efficient solutions. Many companies in the IT and telecom industry face considerable challenges, and at Netset, we take pride in developing e-commerce platforms that streamline processes, reduce transactional costs, and help secure recurring business,” says Sam Aston, CEO of Netset.

In 2024, Netset introduced a more structured approach to lead management and deepened its collaboration with key industry partners, both of which contributed positively to its growth.

“Above all, we’ve broadened our product offering to include e-commerce solutions tailored for smaller businesses and start-ups, alongside our solutions for larger resellers. We’re deeply grateful for the trust placed in us by both new and existing customers this year. As we move forward, we remain committed to helping our clients stay competitive in an increasingly demanding market,” concludes Sam Aston.