Case study: Misco
Lightning speed time to market for IT-reseller Misco thanks to Netset
About
Industry recognised IT & Telecom reseller Misco relaunched their brand in the mid 2010’s. Primarily aimed towards B2B and the public sector, their eCommerce needs were complex and required extensive knowledge to put in place. To set up a proper website with the integrations and processes needed to launch, Misco turned to Netset and the eCommerce solution Nettailer.
We’ve met Iain James, Head of eCommerce & Marketing and Alison Francis, Marketing & Social Media Manager at Misco. They tell us about a remarkable beginning with the eCommerce solution Nettailer and how their relationship with Netset grew into a strong partnership.
A 24-hour time to market
When the Misco brand went into resurrection and was relaunched, they needed to start from scratch. Misco needed a new website, new processes and new communication pathways to distributors – and they needed it now! Speed to market was vital, but when Misco spoke to different suppliers they were told that setting up a website with the necessary functions could take several months.
Once Misco came in contact with Netset, they were given an offer they couldn’t refuse. A complete out-of-the-box eCommerce solution, with a ready-made website that could be launched before the end of the next day.
From off-the-shelf to custom developments
The speed to market was largely attributed to Netset’s ready-made connections to distributors and manufacturers. Misco thus began with feeds to all the major UK-based distributors. When the need for additional integrations and expansions showed up, Netset helped Misco make the necessary developments.
“The go to market strategy was obviously quick and rapid which was what the business needed. They had a lot of distributor feeds that were basically off-the-shelf which we could take advantage of. On top of that, we’ve established new feeds that we’ve been able to get developed quite quickly,” says Iain.
The reassurance of both expertise and competence
The partnership between Misco and Netset proved to be a game-changer, providing Misco with the reassurance of both expertise and competence.
“In many third-party companies I’ve worked with before, the contact person manages the conversation between us as a client and their development team or experts. But with Netset, the contact person has that knowledge already. Speed is really useful there. We get instant answers to our questions,” says Iain.
With instant access to knowledgeable support and a commitment to delivering on promises, Netset became an invaluable extension of Misco's team.
“I don’t think I’ve ever asked Netset a question and they’ve been stumped. Whenever we have a question, they know exactly what to do. They’re a great source of information and help, particularly with the day-to-day stuff. We’ve never had any issues with Netset not delivering something they said they would and that’s really reassuring,” says Alison.
“The level of support that we have is second to none”
Misco continues to lead the way within IT and telecom in the UK thanks to the innovative solutions and unwavering support of Netset.
“I have complete confidence in what Netset does and what they deliver. I never feel we get the ‘over promise and under deliver’, it’s the other way around – under promise and over deliver. When we ask for something, it always comes back in the timeframe and cost-boundaries that we set beforehand,” says Iain.
With Netset, Misco has found a partner that feels like an extension of their own team, understanding their needs and delivering solutions on time, every time.
“We’re a small team so we need a partner that delivers on their promises, so we don’t have to spend time chasing people or the information we need. We want someone who feels like they work for Misco, understands Misco and delivers what we need on time, and that’s Netset,” says Alison.
As Misco's trusted partner, Netset remains dedicated to driving success and facilitating growth in an ever-changing market landscape.
“We would definitely recommend Netset, highly recommend them,” says Alison.
